Who are we?

urfoob is an online store that sells evidence-based products scientifically shown to improve cognitive functioning and wellbeing. We at urfoob want to empower you to learn about the products you are buying so that you can invest in products that add to your life, not take.

Our Shelves

Our store is organised into shelves. Each shelf contains evidence-based products that have been shown to improve that area.

For example:

The Sleep Shelf = Evidence-based sleep products.

The Productivity Shelf = Evidence-based productivity products.

View the Shelves

The urfoob Process

  • Discovery

    Products are discovered through referral, social media and articles.

  • Research

    Our team go through peer reviewed scientific research articles to determine whether the product is an investment for you.

  • Put on the shelf

    The product is added to one of our shelves. The research is available to you in an article written by urfoob.

View the Research

Our Newsletter

We send out a monthly newsletter containing new research into brain-boosting products, breakthroughs in neuroscience and an in-depth look at a highlighted product.

A Newsletter with one purpose, to help you learn more about your brain.