A simple idea
urfoob was built on a simple idea.
That supplements should be based on evidence, not hype.
The problem
The supplement industry is full of bold claims, underdosed ingredients, and products designed more for marketing than for real results.
urfoob was created to challenge that. Every product is developed with a focus on what actually works, using clinically relevant ingredients and transparent formulations.
Our founder
The brand was founded by Ollie Payne, a UK-based neurorehabilitation specialist and behaviour-focused personal trainer. With over a decade of experience working in complex rehabilitation, his work centres on helping people rebuild structure, health, and performance through evidence-based methods.
Through both professional experience and personal challenges, he saw first hand how often health is approached the wrong way, with quick fixes, misinformation, and short-term thinking. urfoob was created in response to that.
What urfoob is about
This isn't about replacing diet or chasing trends. It's about supporting your health with products that are grounded in science, designed with intent, and built to fit into a consistent long-term approach.
Why "urfoob"
urfoob, pronounced "your foob", is a combination of "your", "brain", and "food", reflecting the brand's focus on supporting your health from the inside out.
It represents a simple idea:
What you put into your body should work for you, not against you
urfoob
Calmplex Magnesium Gummies
Regular price
£23.99
Regular price
Sale price
£23.99
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